Whether networks can sustain to absorb production costs for a longer period is up in the air. While the networks are helping producers mitigate cost as of now, this is a short-term solution. For instance, popular actors like Shaheer Sheikh charges between Rs 1.5-2 lakh per episode while BARC TRP list topping Anupuma’s lead actor Rupali Ganguly is reported to take home Rs 60,000-70,000 per episode.
The cost of production for a TV serial currently ranges between Rs 8-15 lakh, sans talent cost. Contiloe Entertainment produces Kaatelal & Sons and Vighnaharta Ganesha which airs on Sony SAB and Sony Entertainment Television, respectively. Most networks have been very supportive of this and whatever the rise has been, the broadcasters are analysing it case-to-case and helping the producers mitigate those costs with reimbursements,” Abhimanyu Singh, CEO, Contiloe Entertainment, said. “The rise in cost has been because of locations and travel. Moreover, some of the production houses are being supported by broadcasters to help them manage the rising cost. With the new locations, cost of talent fee as well as the bio-bubble, the cost of production for the TV serials have increased by 20-30%. However, now there is a lot of uncertainty as a lot of alternate locations are under lockdown and many of the shows’ crews have had to come back due to either cancellation of shooting permits or contraction of covid,” Jehil Thakkar, partner, Deloitte India, told BrandWagon Online. “As long as locations are available, the opportunity to shoot is available. For instance, the production team of Ghum Hai Kisikey Pyaar Meiinn and Anupama, which are currently being aired on Star Plus, moved to Goa, among others, while Sony SAB’s Kaatelal & Sons opted for Valsad in Gujarat.
The cost of production for a TV serial currently ranges between Rs 8-15 lakh, sans talent cost.Īs the country battled the second wave of Covid-19, TV or daily serial production companies relocated to other states such as Gujarat, Goa, Hyderabad (Telangana), Rajasthan, and Punjab among others.
0 kommentar(er)
